CLICK HERE TO VIEW IN BROWSER
GSP - Retail Insider

June 2011 VOLUME 3 ISSUE 1

In this Issue

Creating Effective POP
Store Within a Store: Wine Kiosks Boost Sales
The Day Part Menu
Filling Stomachs As Well As Gas Tanks


GSP News
GSP’s POPManager™ maximizes retailer ROI for over 225 Million POP kits
GSP Honors Clients with a Special Gift Donation
GSP Marketing Technologies joins elite G7 Master Printer group
More GSP News

Previous Newsletter

Volume 2 Issue 2 Main Page
Mobile Marketing and POP Marketing Join Forces
A Recipe For Perfection in Food Service Photography
Your POP Program Just Achieved Elite Status
What We’re Working On…
NACS Recap


Creating Effective POP

Keys to Making it All Work

According to a recent survey in CSNews, signage is one of the most effective and important ways to promote new products. Even in a sluggish economy, when every dollar counts, signage remains one of the best methods to create excitement and encourage sales at the store level. As you have probably heard, you have about 3 seconds to grab your customer’s attention as he passes by your store. What message are you sending?... FULL STORY

 

Store Within a Store: Wine Kiosks Boost Sales

Create a Dedicated Space to Help Drive Revenue

The Pennsylvania Liquor Control Board is nearing a decision that could bring wine kiosks to convenience store/gas stations and the country's leading retailer, Walmart.

The self-service wine kiosks, developed by Simple Brands, are currently in 30 supermarkets across the state, including some Giant Food Stores, Wegmans Food Markets, Giant Eagle, The Fresh Grocer and Shop 'n Save stores, and have been well received by the public... FULL STORY

 

The Day Part Menu

Make the Most of Your Menu

Let GSP's menu boards give you the edge over the competition with yet another great reason to shop your store. Show your customers that there's just no need to hit the drive thru when you've got a value menu chock full of tasty food choices.

Win them over first thing in the morning with a rise-and-shine breakfast menu. Then keep 'em comin' back for more with a value lunch menu printed on the other side. With a simple flip of a wrist, you're good to go... FULL STORY

 

Filling Stomachs As Well As Gas Tanks

C-stores Becoming Restaurants That Happen to Sell Gas

"Any quick-service restaurant operator will tell you that their greatest fear is not another QSR, but c-stores that get prepared food right," said Ira Blumenthal, president of the consultant firm, Co-Opportunities.

Why? Because convenience stores have the ability to be so many things to the consumer, just their sheer potential strikes fear in restaurants. "[Up to] 80 percent of QSR food [is] being eaten in the car, and the quintessential retailer that caters to cars is the c-store," Blumenthal also observed... FULL STORY

 



Copyright © 2011 GSP, Inc. All rights reserved.