Add an In-store Coffee Bar

A sit-down coffee area can build brand loyalty and increase sales

Looking for new ways to drive traffic into your stores? Add a store within your store. And a coffee bar could be your best bet. According to a WhiteWave Foods study on coffee consumers, coffee is the third-most-consumed beverage in the world behind water and soda. 150 billion cups of coffee are consumed in the United States every year and consumers average 12 coffee drinks per week...FULL STORY

Is Scratch & Sniff Making a Comeback?

From children's books to mainstream advertising

Scratch and sniff has traditionally been popular in children's books, where the reader can scratch and sniff a picture of a cookie to smell the fresh-baked scent, for example. It is also now being used in advertising, where it may capture the scent of a new car or rubber tire, lumber, flowers, the smell of a particular detergent or medicine, ham, ketchup, popcorn, butter or a number of other scents – for an interactive user experience

The scent is encapsulated in ink and has a long lasting shelf life of up to a year... FULL STORY

Retailer Focus: Pret A Manger

Brand and product focus is recipe for success

Pret A Manger is a UK-based store that creates handmade, natural preservative-free food. Pret opened in London in 1986 and arrived in America in 2000 - opening the first U.S. store in New York City.

Pret develops stores slowly... one at a time and incorporates a simple philosophy where the product is hero and the brand is front and center. This concept creates a Wow factor and the end result is continued success and expansion... FULL STORY

Promote your new foodservice offerings… curbside

Use BumpAds to drive traffic to specific areas within the store

Enhance your current marketing strategies by targeting the customer right at the front door with BumpAds Wheel Stops, a new patented advertising medium for parking lots.

They are excellent for branding and point of sale marketing to showcase your latest food service offerings, highlight special promotions and drive traffic to food service or other specific areas in the store.

Augment your current Pump Toppers and other outdoor POP by targeting the customer right at the front door with BumpAds. BumpAds are made of a durable double-sided metal construction and weigh only 31 pounds. They are equipped with easy slide-in recessed panels for changeable artwork inserts and optional secure lock screw on end cap for maximum security... FULL STORY

NACS 2011

Find Out What You Missed...

The NACS Show 2011 was held at McCormick Place in Chicago, Illinois, October 1–4th. The conference attracted over 21,000 representatives from the global convenience and petroleum retailing industry, and GSP was one of 1,200+ companies to exhibit. The NACS Show is the #1 buying show in the country according to Exhibit Surveys, Inc. and provides the most comprehensive representation of products and services for the c-store industry.

GSP showcased the latest version of their proprietary site survey management software GSPSurveyor™ including the new smartphone application GSPSurveyor™ Mobile. This new version of GSPSurveyor™ Mobile is a major breakthrough for retailers... FULL STORY