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A New Approach to Driving Brand Awareness and Sales
Twitter’s disruption of traditional media is hard to have missed. It has become an accepted alternative to some traditional channels (the king of Spain abdicated on Twitter!) and it is growing in importance as a tool to communicate with consumers. GSP’s Design team recently reviewed a few of the ways that marketers are leveraging Twitter to drive their brands and sales... FULL STORY
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POP Lessons from the Grocery Industry
Established in 1930, Publix is one of the 10 largest-volume supermarket chains in the US and has close to 1,100 store locations throughout the Southeast. Billed as the chain “Where Shopping is a Pleasure,” Publix has expanded its offerings beyond traditional grocery to include pharmacy and wellness, as well as a fast-growing prepared foods offering... FULL STORY
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How One Consumer Reacts to Food Images in Advertising
In the following video, you’ll meet a guy named Greg who had decided he was fed up with the food at his favorite fast food restaurants McDonalds, Burger King, Jack in the Box and Wendy’s because his meals never looked like it did in the ads he’d see on websites and television. So he strapped on a hidden camera and ventured off to his hometown fast food haunts to see what would happen if he asked for the folks behind the counter to make his food look like the photos he sees everywhere... FULL STORY
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Balancing Store-level Control with Head-office Listening
Terry McKenna’s recent article, “The Case Against Checklists” notes that field employee checklists serve an important role in ensuring consistency and reducing errors. However, he questions whether these checklists place too much emphasis on management controls at the expense of new insights and fresh thinking. As stated in the article, “Checklists should facilitate high performance from your employees and be flexible so as to encourage innovation and creativity on how to perform their jobs better.”... FULL STORY
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