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Choosing Quality Elements that Meet Specific Retail Challenges and Improve In-Store Execution
Purchasing the right fixture and display elements for your stores is essential for maximizing display space and sales potential. The right product displays and sign hardware help to declutter stores, improve your customers’ in-store experience and encourage repeat business. Here are three keys for consideration before investing in store fixturing... FULL STORY
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New Flagship Must-see Spaces Highlighted at NRF Show
Many new flagship retail stores in New York City were highlighted as must-see spaces at the recent NRF Retail’s BIG Show held in the Big Apple January 11-13, representing the best of today’s brick and mortar stores with the coolest product offerings. Here is a sampling of some new store concepts buzzing on the New York retail scene... FULL STORY
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How to Ensure POP programs are Properly Executed for Improved Store Performance
POP execution can be one of the most frustrating elements of a retail marketing program. Retail marketing professionals invest enormous amounts of energy into developing promotions with their vendors, designing the marketing collateral and developing campaign budgets. But the return on these efforts is completely dependent on the execution of the campaign at the store-level.... FULL STORY
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Making your Marketing Plans a Store-level Reality
Perhaps one of the biggest opportunities for retailers to close the gap between “marketing vision” and store-level reality is to better leverage insights gathered in the stores themselves. Store walks reveal the challenges that store associates face in executing the marketing plan and provide invaluable insights into the shopping experience created by the brand. But too often the insights gathered on these store walks are lost. Emails citing issues can be easily overlooked as inboxes become cluttered. And photos gathered in the field are often stored in data silos (such as personal smartphones) or in difficult to search shared drives... FULL STORY
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