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GSP's AccuStore Now Integrated With Workday Platform
Retail marketing platform leverages APIs across scalable ERP system
CLEARWATER, Fla., Jan. 20, 2025 – AccuStore, a GSP company, announced today that the AccuStore Store Profiling and Retail Marketing Automation platform, has released an integration with the Workday enterprise solution software platform. This integration enables retailers, managers, finance, and HR team members to gain visibility into Marketing activity managed in AccuStore through their access to Workday.
Through the integration, AccuStore enables retailers to send details to Workday about marketing materials ordered for retail locations. Workday incorporates these details into purchase orders. AccuStore also integrates with Workday to share detailed tracking of materials received and held in inventory for the retailer.
AccuStore is also integrating with personnel data managed in Workday to automate user management. AccuStore leverages organizational structures in Workday to help assign security permissions for what users may access within AccuStore. Access levels can be based on seniority, levels of authority, or geography.
“AccuStore’s APIs allow for integration with Workday and other leading enterprise resource planning platforms,” said Autumn Welch, Vice President of Product at AccuStore. “Our development team works with our customers to facilitate these integrations, helping them grow their businesses.”
About AccuStore
The retail intelligence software suite from GSP Companies, AccuStore is used by retailers in more than 75,000 stores each month for profile-driven marketing plans. Now with an improved mobile app, AccuStore profiles power task management, store audits, and store data updates via surveys. The Virtual Store Walkthroughs provide visual data to help improve customer experience and store planning. For in-store execution, the platform delivers store specific marketing guides to retailers, which reduces waste in their marketing chain and improves their sustainability. For more information, visit accustore.com.
About GSP
GSP provides industry leading retail solutions that drive traffic, reduce costs and enhance customer experience. GSP delivers 100% store-specific in-store digital and print marketing programs to more than 75,000 retail locations from its three G7 print and fulfillment facilities throughout the U.S. GSP also offers turnkey design, manufacturing and installation for full-scale store remodels and décor refreshes. GSP’s award-winning design team supports retail environments, visual merchandising, photography and graphics. Additionally, GSP’s AccuStore® store intelligence technology maintains a single source of accurate site data to help retailers target their growth initiatives to the specific needs of each store. Founded in 1978, GSP’s companies include Great Big Pictures and Custom Color, which supply graphics, visual merchandising and retail execution to leading consumer and retail brands throughout the United States. For more information, visit gspretail.com.
Email: marketing@gspretail.com
