FAS MART REMODELS
With plans to remodel approximately 360 stores within its portfolio of brands in key locations across the country including Fas Mart, E-Z Mart, and Scotchman, GPM was looking for new branding and innovation that would increase same-store sales and become the formula for future rollouts.
The Fas Mart brand creation began with the design of a prototype store in Mechanicsville, Virginia. The new branding package impacts the exterior and entire interior of the store, improving the overall customer experience and creating excitement about various instore product offerings. Merchandising strategies were developed to optimize traffic to key categories such as beer caves, foodservice and a robust beverage experience.
