CIRCLE K
Photo Shoot Captures Appetizing Images for New Foodservice Line
CHALLENGE
To create a photo shoot for Circle K Corporate’s new line of foodservice offerings—focusing on the fresh sandwiches, subs, burritos, salads and coffee—rolling out in Charlotte and then all Circle K Divisions. The intent of the new food photography was to create new appetizing images that whet the customers’ appetite and entice them to try the new food and drink offerings, and also reinforce the Circle K photography brand.
“GSP captured the idea that the food is fresh—and all of the images were consistent, beautifully styled and photographed.”
Larry Brueggemier
Vice President of Foodservice Development
SOLUTION
GSP’s photography team, consisting of an art director, photographer, stylist and assistant, planned and scheduled the shoot at the Studio at GSP. The end result—a total of 20 professionally styled and beautifully shot images: four fresh sandwiches, four fresh subs, four fresh burritos, four fresh salads and two coffee cup shots. These food images will serve as a working portfolio and the foundation for the marketing of Circle K foodservice offerings.
