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KUM & GO

Budget-Friendly Remodel Updates Legacy Stores for Less

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CHALLENGE

Kum & Go, a convenience store chain with 400 sites, wanted to remodel its legacy stores. They invested heavily in their new-to-industry, Marketplace stores and wanted to make a similar impact to the customer experience in the older stores – minus the major construction costs and disruption.
Kum & Go store interior

SOLUTION

Inspired by Kum & Go’s Marketplace concept, GSP’s Retail Environments team matched décor elements and developed new wayfinding, fixtures and fountain shrouds to bridge the brand experience in the legacy stores. GSP’s modular design and expert installation ensured minimal interruption to store operations.
 

RESULTS

Floor-to-Ceiling Impact

The legacy store now matches new store branding, which improved the customer experience.

 

Good-Better-Best

Providing mix and match options allowed Kum & Go to craft a plan that worked with its budget and still looked great.

 

On Time, On Budget

From design to install, GSP provided turnkey service as well as project management, saving the client time and money.

Kum & Go merchandising
Kum & Go beverage cooler
Kum & Go store interior
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Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.