‹ INSIGHTS | AWARDS
2014 DESIGN AWARDS
American Advertising (ADDY) Award – Gold (district)
“Heineken Beer Display”
The Heineken beer display, designed for Circle K stores, was recognized in the POP/posters/signs category. The display, which consisted of large three-dimensional contour-cut beer bottle aisle invaders and floor graphics, was used to create impact and improve visibility.
American Advertising (ADDY) Award (local)
“Heineken Beer Display”
The Heineken beer display, designed for Circle K stores, was recognized in the POP/posters/signs category. The display, which consisted of large three-dimensional contour-cut beer bottle aisle invaders and floor graphics, was used to create impact and improve visibility.
American Package Design Awards
“Home Depot Fuel Rolling Kiosk”
The Rolling Kiosk fixture, featured at Home Depot’s HD Fuel locations, was recognized in the kiosks/displays category. The moveable kiosk was developed to communicate foodservice offerings and monthly specials in various locations throughout the store.
American Package Design Awards
“Heineken Beer Display”
The Heineken beer display, designed for Circle K stores, was recognized in the POP/posters/signs category. The display, which consisted of large three-dimensional contour-cut beer bottle aisle invaders and floor graphics, was used to create impact and improve visibility.
American Package Design Awards
“Earth Market Logo”
The design of the Earth Market logo was awarded in the stores logos/identity/branding category. The Design Services team created the Earth Market brand identity for Atlas Oil’s new concept stores. The identity is used on the storefront and throughout the store on all branding, signage and specialty food product labels. The logo incorporates the interior colors and modern feel of the store concept.
American Design Awards
“GSP Corporate Web Site”
GSP’s corporate web site gspretail.com, which is mobile and tablet friendly, features a new homepage design, a cleaner layout and a more intuitive navigation system. The photography showcased throughout the site was also produced by GSP.
American Graphic Design Awards
“GSP Café Fresh Marketing Campaign”
GSP designed and developed Café Fresh as a marketing tool to help provide our retail customers with design direction, ideas and inspiration for branding new food initiatives. The Café Fresh foodservice brand has been implemented in various media as part of an ongoing integrated campaign.
American Graphic Design Awards
“Kangaroo Express Hot from the Oven Campaign”
The Hot from the Oven campaign theme and graphics were designed to launch and brand the convenience retailer’s new hot food offerings. The POP graphics were designed with bold copy and large food images to create big impact and improve visibility inside and out.
