SPORTING KC HEADQUARTERS SIGNAGE
BRANDING EXECUTIVE SPACES
CHALLENGE
Sporting Kansas City, a professional soccer team, was moving to a new corporate office space due to the team’s success and growth. While the new location provided room for nearly 100 employees, it was lacking in branding and team spirit. Sporting KC approached GSP’s Kansas City team for help with bringing the “one-size fits many” office space to life. Areas included conference rooms, offices and common areas. Offices required adjustments to improve privacy. And of course, there was a budget.
SOLUTION
GSP visited the site before Sporting KC moved in and worked with the soccer team to understand the brand and how its visual elements could be deployed in the workspace. The environment needed to convey a sense of professionalism and team spirit.
- Office spaces: Frosted swaths establish privacy for offices to reduce distractions but still maintain visibility.
- Conference rooms: Frosted film mounted on the outside glass surfaces, with one room featuring a full-size mural.
- Main area: The open floor plan features 360 degree graphics on the walls leading up to the a hallway with a patterned grid, printed on 3M 180c. Additional 3D elements include soccer balls, shoes, awards and more.
Additional SEG graphics are featured throughout the office spaces.
