Booth to feature expertise in brand development, tech-supported messaging

CLEARWATER, Fla., Oct. 1, 2024 – GSP is packing the booth with expertise this year for the National Association of Convenience Stores (NACS) show. As c-store chains continue to navigate through a rapidly changing environment, offering and communicating value to shoppers remains a top priority for retailers. Attendees seeking advice on a variety of topics will be able meet GSP’s subject matter experts in marketing automations, branding and décor, store renovations and in-store marketing. The GSP team will be in Booth N2463 at the NACS Show, held at the Las Vegas Convention Center, from Oct. 8-10, 2024.

Reducing marketing costs, improving marketing execution: GSP’s Vice President of Product, Autumn Welch, will be presenting AccuStore 6, the mobile app for updating profiles, auditing stores, and powering flawless execution. Learn how retailers like Casey’s, RaceTrac, and Pilot leverage AccuStore to reduce costs and drive store-level execution. 

Bringing your brand to life in stores: Executive Vice President of Design Services Margaret Sotrop oversees a diversely skilled group of designers, project managers, fabricators and installers. The teams develop brands, design décor and value engineer it for deployment. Install teams bring these brands to life across retail chains. GSP will be featuring their Retail Environments work for leading brands like TXB (C-store Chain of the Year in 2023), Casey’s, Circle K and Crosby’s, and exciting brand development projects for stores and food service categories from Rebel, Jacksons Bakehouse and 7-Eleven’s Raise the Roost.

Store renovations from GSP: National Account Director Heidi Barnhart leads a team of project managers who have rebranded or renovated more than 200 stores in the previous 18 months. Her team also develops value engineering systems and installs category updates to lift sales. Heidi’s expertise comes from working with large chains as Circle K and smaller influencer chains such as TXB and Huck’s.

Retail marketing from GSP: National Account Director of Retail Marketing Alletta Jackson has 18 years’ experience in the c-store customer journey, driving sales from pump to store, building brands and improving the shopping experience. Alletta’s known for finding value in sign programs for major clients, including Circle K.

GSP will also bring its innovation in displays that inspired c-store retailers at the NACS Show in 2023. This includes:

• GSP’s window mural system that doesn’t require an installer. Designed for maximum impact, this display motivates shoppers and lifts sales and build value through greatly reduced installation costs.
• Transparent monitors that integrate brand-right messaging from a marketing workflow directly into the path-to-purchase. Centrally managed video promotion networks build value through reduced execution costs and by leveraging existing content.
  
  

“Our industry seeks value and innovation and we’re helping them find it through automation, surveys and execution,” said Geoff Neuhoff, CEO. “Autumn will be sharing insights from how c-stores reduce labor cost in marketing tasks. Margaret and Heidi will show how an updated brand, value engineered and strategically executed across a chain, lifts sales. And this year, we’re thrilled to bring Alletta and her insights that drive value through innovations in impact at the store-level.”