KUM & GO

‹ WORK KUM & GO Budget-Friendly Remodel Updates Legacy Stores for Less CHALLENGE Kum & Go, a convenience store chain with 400 sites, wanted to remodel its legacy stores. They invested heavily in their new-to-industry, Marketplace stores and wanted to make a similar impact to the customer experience in the older stores – minus the […]

GUESS

‹ WORK GUESS Guess Saves 30% on Store Fixtures CHALLENGE GUESS asked Great Big Pictures to come up with a new visual merchandising look that could incorporate existing fixtures to save money and make it easier for store associates to complete installs so they wouldn’t have to hire professionals every time they changed graphics. SOLUTION […]

GUESS FACTORY

‹ WORK GUESS FACTORY The Big Impact, Low Cost Cover-Up CHALLENGE GUESS Factory offers iconic denim, apparel and accessories at outlet prices. They wanted a way to add brand imagery, hide piping, electrical and other unsightly wall obstructions at their high-profile Citadel location just outside Los Angeles. They thought it might require building an expensive […]

GIANT EAGLE

‹ WORK GIANT EAGLE Professional Onsite Surveys Improve Marketing Efficiencies, ROI CHALLENGE The retailer was looking to have a better understanding of all the supermarket and convenience site locations and work towards improving retail marketing plans. They also wanted a solution to help them document and track the different assets and services available at each […]

CIRCLE K ACCURACY LEADS TO BIG SAVINGS

‹ WORK CIRCLE K Accuracy Leads to Big Savings of Time and Money We are proud to call the midwest business unit of Circle K stores one of our clients. The region is responsible for operations of approximately 615 stores in Minnesota, Iowa, Missouri, Wisconsin, Illinois, Indiana and Kentucky. The Circle K brand is one […]

CIRCLE K ONSITE SURVEYS ENABLED SEAMLESS ROLLOUT

‹ WORK CIRCLE K Onsite Surveys Enabled Seamless Fountain Translight Roll-out CHALLENGE A new translight POP campaign with new PolarPop™ graphics was going to be rolling out soon. Circle K Arizona wanted to ensure that even with all the different store locations, fountain machine sizes and specifications that the rollout of the new campaign and […]

CIRCLE K SURVEY TECHNOLOGY DRIVES ACCURATE STORE-SPECIFIC FULFILLMENT

‹ WORK CIRCLE K Survey Technology Drives Accurate Store-Specific Fulfillment and Costs Savings CHALLENGE During routine Florida store visits, Circle K marketing managers discovered wasted and unused signage, spurring questions about the accuracy of the retailer’s existing store profiles. It was determined that incorrect info within their database was preventing printed quantities of signage from […]

PHOTOS REBRAND MENU OFFERING

‹ WORK CIRCLE K Photo Shoot Captures Appetizing Images for New Foodservice Line CHALLENGE To create a photo shoot for Circle K Corporate’s new line of foodservice offerings—focusing on the fresh sandwiches, subs, burritos, salads and coffee—rolling out in Charlotte and then all Circle K Divisions. The intent of the new food photography was to […]

COFFEE REBRAND REACHES NEW SHOPPERS

‹ WORK CIRCLE K Coffee Rebrand Appeals to Millennial Demographic, Drives Sales CHALLENGE Circle K challenged GSP to create a new look for their new coffee offering and also create excitement at the store level. The design of the POP would influence the in-store coffee experience and marketing as well as create direction for future […]

GSP’s AccuStore Promotes Autumn Welch, Jamie Banks

‹ INSIGHTS  |  PRESS RELEASE GSP’s ACCUSTORE PROMOTES AUTUMN WELCH, JAMIE BANKS Welch moves to VP of Product role, Banks moves to Business Development post Clearwater, Fla., Jun. 6, 2023 – AccuStore, a GSP company, announces that Autumn Welch has been promoted to Vice President of Product and Jamie Banks has been promoted to Director […]