CHESTNUT MARKET STORE BRANDING
‹ WORK CHESTNUT MARKET STORE BRANDING We partnered with Chestnut Petroleum Distributors to create a logo with a memorable icon and brand that can evolve into a total store identity package. The new branding is planned to initially impact 55 stores in the northeast and will rollout to dozens of stores the following two-years—69 stores […]
MAPCO NTI SIGN GUIDE
‹ WORK MAPCO NTI SIGN GUIDE Tennessee-based MAPCO asked GSP to help create a modern, clean-looking signage system that would complement their new stores’ branding, based on their existing colors, patterns, tile, lighting, and store layout. We designed and developed the signage solutions for the coffee, fountain, frozen, grab ‘n go, store front windows, and […]
JACKSONS BAKEHOUSE BRAND LAUNCH
‹ WORK JACKSONS BAKEHOUSE BRAND LAUNCH GSP partnered with Jacksons to create a brand identity and launch package for one of their biggest initiatives for 2022—bakery. We brought the brand to life with the creation of the logo, tagline, packaging, campaign and strategy for launch and ongoing initiatives. We conducted a photoshoot, capturing their full […]
HUCK’S MARKET NTI STORE
‹ WORK HUCK’S MARKET NTI STORE Our team has been instrumental in modernizing the Huck’s brand since 2019. After working together on previous remodels, the Illinois-based convenience store chain looked to GSP to create an impactful, stunning 6,000-square-foot flagship NTI store in Newburgh, Indiana. We created and implemented a new interior décor package— signage, graphics, […]
FAS MART REMODELS
‹ WORK FAS MART REMODELS With plans to remodel approximately 360 stores within its portfolio of brands in key locations across the country including Fas Mart, E-Z Mart, and Scotchman, GPM was looking for new branding and innovation that would increase same-store sales and become the formula for future rollouts. READ MORE ABOUT THIS PROJECT […]
CINNABON INSTALLATION
‹ WORK CINNABON INSTALLATION Using Cinnabon’s existing designs, our Visual Merchandising team had the pleasure of assisting EG America with the production and installation of this sweet Cinnabon-branded signage for the retailer’s Kwik Shop Garden City and Wichita locations. The work included a variety of applications, including: vinyl wallpaper on soffit interior, dimensional and vinyl […]
ROOST BRAND DEVELOPMENT
‹ WORK ROOST BRAND DEVELOPMENT GSP developed the Roost brand for the QSR space, with a fried-chicken offering for the largest c-store chain. This included brand standards and campaign development. The in-house studio team created the food photography for maximum impact.
MAPCO DIGITAL DISPLAYS
‹ WORK MAPCO DIGITAL DISPLAYS turnkey digital display systems builds baskets, reduces in-store tasks CHALLENGE Developing a New To Industry store provides retailers the opportunity to modernize to new requirements and meet challenges. MAPCO wanted to improve their modern store designs and feature new technology to build baskets and drive customers in-store from the pumps. They also wanted to reduce in-store […]
EG REBRANDS ACQUISITIONS
‹ WORK CUMBERLAND FARMS REMODELS The EG Group acquired 113 Tom Thumb stores and needed to determine the best way to create growth opportunity for the chain and the most value for customers. After careful study, they determined the best way to accomplish these goals was to rebrand the Tom Thumb stores to Cumberland Farms. […]
CIRCLE K PRIVATE LABEL PHOTOGRAPHY
‹ WORK CIRCLE K PRIVATE LABEL PHOTOGRAPHY Circle K’s global brand development team reached out for our help to introduce new flavors for their private brand (Circle K Favorites) potato chip offering. Professional photography was needed of each chip flavor along with flavor indicator props. The client provided a shot list and desired styling requirements. […]
