CEFCO LIFESTYLE PHOTOSHOOT

‹ WORK CEFCO LIFESTYLE PHOTOSHOOT In-store and Lifestyle Images Deliver Optimal Results CHALLENGE CEFCO’s Marketing and Human Resource departments wanted to capture the essence of their convenience store brand with an in-store, on-location photo shoot scheduled during normal business hours. CEFCO customer satisfaction is key, so accommodating shoppers without slowing down operations during the shoot […]

CEFCO FOOD PHOTOGRAPHY

‹ WORK CEFCO FOOD PHOTOGRAPHY Captivating Food Photos Modernize Menu CHALLENGE CEFCO, a c-store chain of over 200 stores in seven southern states, was seeking to modernize its image via professionally-styled and shot food photography. They engaged GSP to photograph their entire food line for use in a variety of in-store and marketing applications. SOLUTION […]

APLUS

‹ WORK APLUS Automated Sales Planners Cut 3 Days of Manual Work Every Month CHALLENGE APlus convenience stores were printing 75+ page placement guides when sending monthly POP kits to each store. It was a manual process that took about 55 hours to complete each month. On top of that, the stores were throwing away […]

SPORTS RETAILER

‹ WORK CASE STUDY Sports Retailer Makes Faster Merchandising Changes with AccuStore CHALLENGE A prominent 220-store sporting goods chain was relying on outdated information to make merchandising and marketing decisions. It took months to roll out a new strategy. They wanted to better understand their stores in regards to space planning, product allocation and brand […]

SUPERAMERICA ACCUSTORE PORTAL

‹ WORK SUPERAMERICA How The AccuStore Store Portal Improved Inventory Management CHALLENGE SuperAmerica was looking for a centralized platform for store management to replenish POP and also order merchandising and other store supplies from multiple 3rd party vendors. The merchandising items were being supplied and shipped from the various vendor warehouse locations. They were looking […]

ACCUSTORE SIMPLIFIES STORE PLAN

‹ WORK CASE STUDY AccuStore® Helps 750-Store Chain Reduce Planner Size By 50% CHALLENGE With 750+ locations and 12 different store formats, this leading convenience retailer’s biggest challenge was consistent store execution. They tried to compensate with an exhaustive planogram but it turned into a 106-page guide every month. SOLUTION Our goal was to provide […]

JACKSONS

‹ WORK JACKSONS How to Turn Concertgoers into Rewards Members CHALLENGE Jacksons Food Stores, Inc., one of the largest privately held corporations in Idaho, needed to drive awareness of the company’s Let’s Go Rewards program at their fifth annual Country Stomp 2018 held at the Ford Idaho Center. Jacksons sponsors, organizes, and sells tickets to […]

SURVEYS REDUCE COST

‹ WORK CASE STUDY Accurate Onsite Data Improves Execution, Saves Money CHALLENGE A leading convenience retailer with over 500 stores had in-store execution challenges. GSP offered to help pinpoint the areas for improvement with a professional on-site survey that would provide accurate data about each location such as sign types and equipment details. SOLUTION GSP […]

STRIPES

‹ WORK STRIPES GSP Software Helps Stripes Streamline Store Execution CHALLENGE The marketing team at Stripes wanted a way to improve the monthly promotion process and develop store-specific pricing across key categories for its 700+ convenience stores. SOLUTION GSP’s marketing software helps to streamline the execution of promotional campaigns by linking all stakeholders involved. It […]

FASHION PHOTOGRAPHY

‹ WORK FASHION PHOTOGRAPHY Tell you brand story thorough photography. Product pairings and arrangements can make a unique statement, set the mood and tell a visual story on your marketing collateral. Use product in a new way to showcase trends or the color of the moment. Oversized imagery can emphasize the sculpturesque artistry of your […]