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‹ INSIGHTS  |  PRESS RELEASE

GSP BRINGS INNOVATIVE TECHNOLOGY TO STOREPOINT FASHION 2017

Clearwater, Fla., Feb. 9, 2017 – GSP announced today that it is headed to StorePoint Fashion in Bonita Springs, FL, Feb. 12-15, to present its store intelligence and smart distribution technology tools. The event is dedicated to innovating the in-store experience for fashion retail and provides a more intimate forum for service providers to meet one-on-one with retail executives and expand their relationships.

“We are excited to be attending StorePoint,” said Kelly Lohr, GSP’s VP of Business Development. “The format gives us the unique opportunity to provide a more focused, fashion-specific presentation of GSP’s capabilities. We truly are a one-stop shop for retail environments and marketing execution so we look forward to many great conversations in the boardroom setting.”

The GSP team will showcase its fashion retail marketing and execution differentiators, such as…

  • Time- and money-saving technology tools that combines store profile data with smart distribution to guarantee execution accuracy and reduce marketing expenses by 30%
  • An award-winning, 30-person, retail graphics design studio
  • Three printing plants nationwide to minimize transit costs and time
  • Custom visual merchandising ideas and store prototyping lab
  • Expert project management team
  • And much more


ABOUT GSP

Founded in 1978, GSP is a retail services provider located in Clearwater, Florida, with three geographically dispersed production facilities in the Eastern, Western and Central regions. GSP offers award-winning design services, branding, marketing, product photography, visual merchandising, best-in-class graphics and smart POP program management to more than 60,000 retail locations throughout North America. During our nearly 40 years in the industry, we noticed retailers were mostly guessing when ordering their marketing collateral because they didn’t have accurate data about their stores. Besides being wasteful, it’s costly too. So we developed AccuStore, a solution to accurately measure and store site data, guaranteeing the right size collateral is delivered to the right store every time with no overage. GSP is also the parent company of the large-format graphics lab, Great Big Pictures, which specializes in fashion retail. For more information, visit www.gspretail.com.

Contact: Marketing – GSP (Email: marketing@gspretail.com, Voice: 727-532-0647)

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GSP Companies Corporate
14055 46th Street North, Suite 1112
Clearwater, FL 33762

Wisconsin Operations
5701 Manufacturers Drive
Madison, WI 53704

Utah Operations
1281 South 350 East
Provo, UT 84606

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14320 W. 101st Terrace
Lenexa, KS 66215

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Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.