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GSP's AccuStore Reveals Audit and Survey Capabilities at NRF 2025

Booth to showcase Best-In-Class execution for targeting customer satisfaction

CLEARWATER, Fla., Dec. 19, 2024AccuStore, a leading retail intelligence platform from GSP, will reveal the latest updates to the software and app. Focused on improved execution capabilities, store support teams can rate store performance with score cards and track progress monthly, quarterly and yearly. Audits can reveal if stores meet company standards and external regulations. Results can automatically trigger “to do” lists for follow up in stores.

With AccuStore’s Captures, retail associates can easily share notes and snap photos from the field. Key observations can be sent from on-site directly to decision makers in store support roles. Store operations, kitchen procedures and ADA compliance can all be monitored and tracked for performance. AccuStore operates on a foundation of store profiles, providing a single-source of truth for various departments including operations, merchandising, marketing, real estate and facilities.

This insight provides a foundation for creating a more engaging and personalized shopping experience for customers. From merchandise rack and shelve organization, to cleanliness in entryways and safety audits during inclement weather, the survey and audit tools provide retailers many avenues for improving customer satisfaction.

AccuStore will be exhibiting at the National Retail Federation’s (NRF) Big Show, taking place January 12-14, 2024 at the Javits Center in New York City. Visit AccuStore in Booth #3575.

“Communication from the store to field support remains crucial to flawless execution and brand right customer satisfaction,” said Autumn Welch, AccuStore VP of Product Management. “Retailers tell us that today’s environment presents challenges for every department, from operations to facilities to marketing. AccuStore provides one data set that’s easy to update. We’ve worked to ensure our survey tool and audit tool are easy to navigate for retail associates and create easy-to-understand data for store support leaders.”

About AccuStore

AccuStore is the result of more than 40 years of helping retailers gain store-level intelligence to enhance operations, marketing, facilities, management, loss prevention and human resources. Its enhanced store profiling technology makes it easy for consumer-facing businesses to access real-time information about every site. AccuStore customizes a database of site-level details and stores it security on a cloud-based platform with a web interface and mobile 24/7 access. The mobile app enables managers to turn their strategic plans into store level results on the go. A GSP company, AccuStore is based in Clearwater, Fla. For more information, visit accustore.com.

About GSP

GSP provides industry leading retail solutions that drive traffic, reduce costs, and enhance customer experience. GSP delivers 100% store-specific in-store marketing programs to more than 70,000 retail locations from its G7-certified print and fulfillment facilities throughout the U.S. GSP also offers turnkey design, manufacturing and installation for full-scale store remodels and décor refreshes. GSP’s award-winning design team supports retail environments, visual merchandising, photography, and graphics. Additionally, GSP’s AccuStore® store intelligence technology maintains a single source of accurate site data to help retailers target their growth initiatives to the specific needs of each store. Founded in 1978, GSP’s supplies graphics, visual merchandising, and retail execution to leading consumer and retail brands throughout the United States. 

This article was originally published on AccuStore.com.

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.