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‹ INSIGHTS  |  PRESS RELEASE

GSP’s AccuStore Now Integrated With Coupa Platform

Retail marketing automation platform implements APIs for interoperability

CLEARWATER, Fla., Feb. 11, 2025 – AccuStore, a GSP company, announced today that the AccuStore Store Profiling and Retail Marketing Automation platform has released an integration with the Coupa business spend management (BSM) enterprise solution platform. This integration enables retailers, managers and finance team members to gain visibility into Marketing activity managed in AccuStore through their access to Coupa.

Through the integration, AccuStore enables retailers to send details to Coupa about marketing materials ordered for retail locations. Coupa then incorporates these details into purchase orders for review and approval. Approved purchase order numbers are sent back to AccuStore for order fulfillment and shipping. This improved level of communication provides a collaborative environment between the supplier and the customer.

“AccuStore’s APIs allow for comprehensive order management capabilities, providing visibility to procurement and billing,” said Autumn Welch, Vice President of Product at AccuStore. “Our development team builds integrations that help our customers grow.”

About AccuStore

The retail intelligence software suite from GSP Companies, AccuStore is used by retailers in more than 75,000 stores each month for profile-driven marketing plans. Now with an improved mobile app, AccuStore profiles power task management, store audits, and store data updates via surveys. The Virtual Store Walkthroughs provide visual data to help improve customer experience and store planning. For in-store execution, the platform delivers store specific marketing guides to retailers, which reduces waste in their marketing chain and improves their sustainability. For more information, visit accustore.com.

About GSP

GSP provides industry leading retail solutions that drive traffic, reduce costs and enhance customer experience. GSP delivers 100% store-specific in-store digital and print marketing programs to more than 75,000 retail locations from its three G7 print and fulfillment facilities throughout the U.S. GSP also offers turnkey design, manufacturing and installation for full-scale store remodels and décor refreshes. GSP’s award-winning design team supports retail environments, visual merchandising, photography and graphics. Additionally, GSP’s AccuStore® store intelligence technology maintains a single source of accurate site data to help retailers target their growth initiatives to the specific needs of each store. Founded in 1978, GSP’s companies include Great Big Pictures and Custom Color, which supply graphics, visual merchandising and retail execution to leading consumer and retail brands throughout the United States. For more information, visit gspretail.com.

Email: marketing@gspretail.com

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Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.