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RaceTrac Leverages GSP’s AccuStore for Store Surveys
Project streamlines marketing and drives value in 580+ locations
Clearwater, Fla., Jun. 4, 2024 – GSP announced today they’ve completed a structured data survey for RaceTrac, the Atlanta-based convenience store chain with more than 580 locations. The comprehensive survey, leveraging GSP’s AccuStore retail marketing platform, plays a crucial role in execution of store-specific marketing plans across RaceTrac’s network of menu-forward convenience stores.
The primary goal of the customized data survey was to address issues relevant to accurate placement of RaceTrac’s marketing materials. Additionally, the survey captured 500 data points per store including data on store operations, foodservice equipment, HVAC systems and more. GSP uses AccuStore, one of GSP’s sustainability offerings, to build store-specific profiles for clients. RaceTrac will leverage the store profiles in AccuStore to tailor their marketing campaigns to each store’s profiles, thereby reducing print overages, waste, and freight expenses.
“The information we have gathered using the structured survey is a wonderful first step in creating simpler distributions for in-store marketing campaigns as well as reducing waste,” said Sadie Lewis, RaceTrac’s Promotions and Campaign Strategy Marketing Director. “It’s important that we know where all the potential trouble spots may exist so we can create solutions to guarantee the excellent customer service we are known for. A structured survey provides us the opportunity to address any issue before it arises.”
About GSP
GSP provides industry leading retail solutions that drive traffic, reduce costs, and enhance customer experience. GSP delivers 100% store-specific in-store marketing programs to more than 70,000 retail locations from its four G7 print and fulfillment facilities throughout the U.S. GSP also offers turnkey design, manufacturing and installation for full-scale store remodels and décor refreshes. GSP’s award-winning design team supports retail environments, visual merchandising, photography, and graphics. Additionally, GSP’s AccuStore® store intelligence technology maintains a single source of accurate site data to help retailers target their growth initiatives to the specific needs of each store. Founded in 1978, GSP’s companies include Great Big Pictures and Custom Color, which supply graphics, visual merchandising, and retail execution to leading consumer and retail brands throughout the United States. For more information, visit gspretail.com.
About AccuStore
AccuStore is the result of more than 45 years of helping retailers gain store-level intelligence to enhance operations, marketing, facilities, management, loss prevention and human resources. Its enhanced store profiling technology makes it easy for consumer-facing businesses to access real-time information about every site. AccuStore customizes a database of site-level details and stores it security on a cloud-based platform with a web interface and mobile 24/7 access. The mobile app enables managers to turn their strategic plans into store level results on the go. A GSP company, AccuStore is based in Clearwater, Fla. To find out more, visit accustore.com.
About RaceTrac
Headquartered in Atlanta, Georgia, family-owned RaceTrac has been serving guests since 1934 and now operates over 580 convenience store locations in Alabama, Georgia, Florida, Indiana, Kentucky, Louisiana, Mississippi, South Carolina, Texas, and Tennessee. While operating under its mission of making people’s lives simpler and more enjoyable, RaceTrac stores offer guests an affordable one-stop-shop featuring a wide selection of food and beverage favorites, including Swirl World frozen desserts, freshly ground, freshly brewed coffee, and competitively priced fuel.
Email: marketing@staging.gspretail.com
This article was originally published on accustore.com.
