SURVEY DATA REVEALS MARKETING NEEDS

‹ WORK CROCS Store Survey Uncovers Thousands in Savings CHALLENGE Crocs, a leader in casual footwear, asked us to survey all locations in the U.S., Puerto Rico and Canada. They did not have the data to understand what graphics each store needed, which resulted in overage being sent. They had to guess at store distributions […]

US CELLULAR

‹ WORK US CELLULAR Expert Retail Methodology Results in Accurate Store Profiles CHALLENGE Our client wanted a complete site survey done of all its stores to help corporate eliminate guesswork and determine the investment needed to plan capital improvements. Accuracy of data was their number-one concern. So we completed a business needs analysis and determined […]

ALON

‹ WORK ALON #Awesummer Summer Campaign Drives Slurpee Sales Increase CHALLENGE Alon Brands is the largest licensee of 7-Eleven, with 300 convenience store locations in the Southwest. They asked GSP to create an “out-of-the-box” campaign that appealed to millennials and would drive traffic during the Memorial Day to July 11 (7-Eleven Day) time period. Their […]

RETAIL CLOTHING COMPANY

‹ WORK CASE STUDY Clothing Store Saves $30K in Shipping Costs CHALLENGE A privately held American retail company specializing in clothing and outdoor recreation equipment was looking for a new affordable and flexible retail environment solution to suit their stores’ current needs. They needed a way to quickly and easily swap out in-store marketing information. […]

SUPERAMERICA FOOD PHOTOGRAPHY

‹ WORK SUPERAMERICA FOOD PHOTOGRAPHY SUPPORTS NEW MENU OFFERING CHALLENGE SuperAmerica has a long, rich history of providing a one-stop shop experience for its customers in 264 locations across the Midwest. Famous for its assortment of fresh baked goods, sandwiches and more, the retailer wanted to update its SuperMom’s brand. They hadn’t used much photography […]

CEFCO LIFESTYLE PHOTOSHOOT

‹ WORK CEFCO LIFESTYLE PHOTOSHOOT In-store and Lifestyle Images Deliver Optimal Results CHALLENGE CEFCO’s Marketing and Human Resource departments wanted to capture the essence of their convenience store brand with an in-store, on-location photo shoot scheduled during normal business hours. CEFCO customer satisfaction is key, so accommodating shoppers without slowing down operations during the shoot […]

CEFCO FOOD PHOTOGRAPHY

‹ WORK CEFCO FOOD PHOTOGRAPHY Captivating Food Photos Modernize Menu CHALLENGE CEFCO, a c-store chain of over 200 stores in seven southern states, was seeking to modernize its image via professionally-styled and shot food photography. They engaged GSP to photograph their entire food line for use in a variety of in-store and marketing applications. SOLUTION […]

APLUS

‹ WORK APLUS Automated Sales Planners Cut 3 Days of Manual Work Every Month CHALLENGE APlus convenience stores were printing 75+ page placement guides when sending monthly POP kits to each store. It was a manual process that took about 55 hours to complete each month. On top of that, the stores were throwing away […]

SPORTS RETAILER

‹ WORK CASE STUDY Sports Retailer Makes Faster Merchandising Changes with AccuStore CHALLENGE A prominent 220-store sporting goods chain was relying on outdated information to make merchandising and marketing decisions. It took months to roll out a new strategy. They wanted to better understand their stores in regards to space planning, product allocation and brand […]

SUPERAMERICA ACCUSTORE PORTAL

‹ WORK SUPERAMERICA How The AccuStore Store Portal Improved Inventory Management CHALLENGE SuperAmerica was looking for a centralized platform for store management to replenish POP and also order merchandising and other store supplies from multiple 3rd party vendors. The merchandising items were being supplied and shipped from the various vendor warehouse locations. They were looking […]