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SURVEY DATA REVEALS MARKETING NEEDS

‹ WORK CROCS Store Survey Uncovers Thousands in Savings CHALLENGE Crocs, a leader in casual footwear, asked us to survey all locations in the U.S., Puerto Rico and Canada. They did not have the data to understand what graphics each store needed, which resulted in overage being sent. They had to guess at store distributions […]

US CELLULAR

U.S. Cellular storefront

‹ WORK US CELLULAR Expert Retail Methodology Results in Accurate Store Profiles CHALLENGE Our client wanted a complete site survey done of all its stores to help corporate eliminate guesswork and determine the investment needed to plan capital improvements. Accuracy of data was their number-one concern. So we completed a business needs analysis and determined […]

SPORTS RETAILER

sports retailer store interior

‹ WORK CASE STUDY Sports Retailer Makes Faster Merchandising Changes with AccuStore CHALLENGE A prominent 220-store sporting goods chain was relying on outdated information to make merchandising and marketing decisions. It took months to roll out a new strategy. They wanted to better understand their stores in regards to space planning, product allocation and brand […]

SURVEYS REDUCE COST

AccuStore survey map

‹ WORK CASE STUDY Accurate Onsite Data Improves Execution, Saves Money CHALLENGE A leading convenience retailer with over 500 stores had in-store execution challenges. GSP offered to help pinpoint the areas for improvement with a professional on-site survey that would provide accurate data about each location such as sign types and equipment details. SOLUTION GSP […]

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GSP Companies Corporate
14055 46th Street North, Suite 1112
Clearwater, FL 33762

Wisconsin Operations
5701 Manufacturers Drive
Madison, WI 53704

Utah Operations
1281 South 350 East
Provo, UT 84606

Kansas Operations
14320 W. 101st Terrace
Lenexa, KS 66215

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Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.