3 STAR BRAND CREATION
GSP’s Retail Environments team created the 3Star brand after working with the client’s market development team. The challenge was to create a new convenience store brand for Central and Eastern Europe that looks modern but hints at the past. The branding needs to be applicable to an old European cities, and free standing units of new suburbs. Different store footprints in different types of buildings, and different landscapes must leverage the brand and stand out.
Inside the store, everything had to be developed: wayfinding, fountain, food service, store branding and décor. The design packages created impact for the cash wrap, lighting, flooring, cabinets, countertops and gondola section. This store is located in downtown Minsk, Belarus.
