CIRCLE K
Survey Technology Drives Accurate Store-Specific Fulfillment and Costs Savings
CHALLENGE
During routine Florida store visits, Circle K marketing managers discovered wasted and unused signage, spurring questions about the accuracy of the retailer’s existing store profiles. It was determined that incorrect info within their database was preventing printed quantities of signage from matching up with stores’ actual requirements, creating an excess of printed materials and waste of in-store marketing funds.
Ahead of a scheduled reprint, the retailer originally planned for their teams to circulate a spreadsheet to verify the number of outdoor signs each store needed. However, given the large number of stores to be surveyed within the short two-week window for completion, they decided this approach couldn’t fully produce the accurate updates required.
“Your online surveys provided us with the exact data we needed, and in a much more efficient process than the spreadsheets we had been using.”
Vice President of Marketing and In-store Communications
SOLUTION
RESULTS
Accurate surveys were successfully completed within the two-week deadline, providing the store-level details needed to determine the exact number of signs for store-specific fulfillment, preventing wasteful POP printing overages and generating large cost savings per order. AccuStore has become Circle K’s single source of truth, accessible to team members, corporate, marketing, and other stakeholders. What’s more, it’s an accurate and secure alternative to spreadsheets.
