Store Survey Uncovers Thousands in Savings
CHALLENGE
Crocs, a leader in casual footwear, asked us to survey all locations in the U.S., Puerto Rico and Canada. They did not have the data to understand what graphics each store needed, which resulted in overage being sent. They had to guess at store distributions and there were lots of reprints.
Featured photo by Dan Gaye
SOLUTION
We developed a plan to gather and maintain their store profile data so they could send stores exactly what they needed. The info is now accessible 24/7 on the cloud-based AccuStore® platform for smarter ordering decisions.
RESULTS
“As a store manager at Crocs, I relied on AccuStore to keep track of in-store promotions, signage, schedules and execution. AccuStore worked very well for me and the other managers I knew.” —Store Manager, Crocs
Thousands Saved
The spring/summer ’18 campaign rollout costs $40k less than S/S ‘17 because they used accurate sign types and quantities. Crocs estimates these same savings will be realized throughout each of their campaigns.
Fewer Reprints
Rollouts used to involve a number of reprints due to inaccurate sign types, which confused the stores. With AccuStore robust profiling and automated creation of store-level distributions, store kit accuracy has increased dramatically.
Automated Distribution
We’ve added sign types and stored distribution information in AccuStore so the VM manager doesn’t have to worry about where to keep the data.
