CUMBERLAND FARMS REMODELS
The EG Group acquired 113 Tom Thumb stores and needed to determine the best way to create growth opportunity for the chain and the most value for customers. After careful study, they determined the best way to accomplish these goals was to rebrand the Tom Thumb stores to Cumberland Farms.
GSP was tasked with creating the wayfinding, fixtures, design and décor to roll out across the acquisitions. The Retail Environments team created a range of choices in materials for the project that were appropriate for the different levels and sizes of Cumberland Farms stores. GSP harnessed their global buying power and logistical prowess to leverage additional value for EG.
The chain rollout has streamlined marketing efforts and costs for the rebranded stores. Customers are introduced to a new menu of grab-and-go food options, premium coffee, and access to the rewards app for savings on fuel.
