NEIGHBORMART STORE DESIGN
Gas Land Petroleum selected GSP to provide branding and design services for interior renovations throughout their chain of neighborMART stores. The branding package included logos and colorways, and retail environment design, visual merchandising and décor.
The design system was created for all major food service categories, wayfinding and overall store impact. The system included various configurations for rollout, such as stores that offer fresh food, made in-store, along with ones only offering “grab-and go” meals and snacks. The first rollout was completed in Wappinger Falls at a new to industry store.
