EV chargers, just by their presence in store properties, convey a message to shoppers. EV chargers literally drive customers to stores, and for many, it may be the motorists’ first exposures to a brand.
A variety of manufacturers and their partners place their EV chargers in customer-facing locations. These units often are branded by the manufacturer, energy provider and network partner. However, EV chargers often present an opportunity for retailers to wrap the chargers with their own branding. It helps build a store’s image, speaks directly to shoppers, and presents a positive first impression to new shoppers.
GSP has wrapped many EV chargers in vinyl wrap, designed with clients’ branding, designed specifically stores in specific locations. Vinyl is durable, color fast and carries a lot of brand impact.
GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”
In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.
First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.
In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.
GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.
GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.