The use of lifestyle graphics on point of purchase allows consumers to identify a mood or feeling with products that can effectively drive sales
 The retail environment is full of point of purchase displays designed to capture the attention of the consumer. Because many settings are saturated with these promotional materials it is incumbent on the graphic artist to develop a design that will attract the consumer’s attention enough so that they take the time to read the message and understand the offer. The use of lifestyle graphics is one tool in a designer's bag of tricks that can facilitate this goal.
Lifestyle graphics incorporate the use of people performing everyday activities or displaying everyday emotion as an element...FULL STORY
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Outdoor floor graphics enable retailers to put their most compelling offers right at the feet of their customer's before they ever enter the store
 One of the biggest challenges that convenience retailers face is the need to drive foot traffic into the store to increase higher margin merchandise sales. Well now marketing departments have the opportunity to utilize a new P.O.P element that customers literally have to walk over as they head for the door.
With the emergence of a new product called StreetRap any concrete surface, indoors or out, can become the marketing department's canvas to display their most compelling in store offerings..FULL STORY
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What is in a square??? When it comes to point of purchase displays apparently not nearly as much as a circle, or just about any other shape for that matter. Most traditional promotional POP is produced with square corners and straight edges. There is no mystery why it is done this way... its cheaper. But there is a fine line between cheap and effective and with the new contour cutting technologies that exist today those lines and barriers are rapidly converging... 
Point of purchase execution at the retail level is fraught with potential landmines that can destroy a promotion and torpedo your marketing budget. Let's face it, the in-store personnel who are likely going to install the graphics that you are spending thousands of dollars on are not trained to do this. These people are tasked with generating merchandise sales at the retail level and that is what you need them to be focused on now more than ever. That having been said you also need to get the most out of your marketing dollar so displays that are deployed improperly, or even worse, not at all are a waste of money and resources..