Opening the door to untapped marketing space

Outdoor floorgraphics enable retailers to put their most compelling offers right at the feet of their customer’s before they ever enter the store

One of the biggest challenges that convenience retailers face is the need to drive foot traffic into the store to increase higher margin merchandise sales. Well now marketing departments have the opportunity to utilize a new P.O.P element that customers literally have to walk over as they head for the door.

With the emergence of a new product called StreetRap any concrete surface, indoors or out, can become the marketing department’s canvas to display their most compelling in store offerings. StreetRap offers the perfect balance between cost and durability to make an excellent addition to any short term product promotion or promotional event.

Featuring a 3.4 mil construction, StreetRap’s aggressive high-tack adhesive was designed for short term applications to unsealed outdoor pedestrian concrete, asphalt, or cinder block surfaces. When coupled with the proper overlaminate StreetRap graphics meet various public safety regulations designed to protect against slip and fall accidents. In addition the laminate can offer additional UV protection which reduces ink fading and cuts glare for better outdoor visibility.

In a world where consumers are being bombarded with all types of visual communications outdoor floorgraphics could represent the perfect solution when you have a promotion that you are looking to differentiate. They offer an element of surprise to the consumer that traditional P.O.P. can’t because no one expects to see a beautiful full color graphic stuck to the sidewalk. This unexpected image can create the captive audience there is; a curious one.